For all the fashionistas out there, we know, you know that handbags are more than just an accessory. They express individuality, creativity, style, and convenience. Aprelle Duany is devoted to creating this exquisite handbag collection, with the most discriminating woman in mind.
As a child, Aprelle loved to play with her grandmother’s handbags and accessories and actually believed that anyone could wear a white T-shirt and jeans, but when they added that special accessory, their hand bag, they would stand out from the crowd.
Ultimately, Aprelle’s inspiration for her collection comes from assessing the industry and noting what’s not being made in the market. Aprelle then fills in the gaps with something new and innovative, not re-creating or re-developing what is already in the market. Being able to travel a lot aids in her inspiration process and something as simple as a flower or cloud can be incorporated into her designs. She also is inspired by personal stories. “I like to pay homage to the people who have come before me. My “Neutrals Collection” was inspired by many African American pioneers’ stories. I want to add more positive images to the African American community; it’s an opportunity to educate people.”
Aprelle has always had a set goal in mind for her collections. When looking at the Top 100 List of Luxury Brands, she noticed how the list was very exclusive and lacked diversity. “I wanted to be the first African American woman on the top list. I want to push diversity and expand the luxury image.”
Aprelle’s collections cater to the multi-faceted, career oriented, confident woman who is a trendsetter instead of a trend follower. She caters to the professional woman who is also fashion conscious, the global woman who invests in pieces that can last throughout a lifetime. “When you work hard, you deserve to spoil yourself every once in a while.”
Her tip for World Bride Magazine’s readers? “Do not take your time and your passions or gifts for granted. Make your gift a priority, even if it’s not a full time job.”