If there is something that has changed since the covid pandemic, it is definitely weddings. At least in Europe, restrictions in venues have left no choice but to reduce the number of guests. Therefore, in many cases, new weddings are now more intimate and most times outdoors.
Although the desire to celebrate is still intact, this new normal reality has forced brides to update celebrations alternatives. As everyone might expect, this new reality affects bridal fashion as well. And so, as always happens, a new trend appears!
This time brands such as Zara, H&M among others are giving the solution. Many casual brands have seen this opportunity, therefore this brands are now offering options from €50 to €150 to dress these new brides.
Eco friendly option! Most designs can continue to be used after the wedding because right now, the idea of buying a dress to wear only once, is becoming completely obsolete.
Casual brands, bridal options!
Among the options available today, we can find the Bridal collection that Zara has on its website, which has simple and elegant designs in satins and lace.
Springfield has this beautiful option in Bambula with macramé details and embroidery for beach weddings.
Springfield 
Springfield
H&M has this midi dress in cotton crepe with a cut-out section on its sides and an open back with a wide bow.
H&M 
H&M
Asos has options (a little less boho), but just as cheap as other brands!
Asos 
Asos
As a fashion designer who has worked for 15 years with brides, I think that this new trend was totally necessary. I believe that having a new alternative for tighter budgets was important, but at the same time, this is actually a real answer to the new sustainability criteria.
Lupi Maurette
Lupi, is a Fashion Designer with a specialisation in Haute Couture. For more than 10 years she ran her own bridal brand in Buenos Aires, Argentina.
Her artistic and styling abilities have been developed after years working in the bridal business together with photographers, make-up artists, florists and wedding planners.
She has participated in numerous runways and fashion shows, not only exhibiting her designs but also organizing and executing them. She adores working backstage.Fashion, trends and design are her passions. In her personal blog, she provides tips and advice to brides. Her love for architecture and interior design is reflected in her work in the communication area at her family’s architecture studio @estudioemiliomaurette.
