Scent is one of our senses that can trigger emotion and memory. Thus the reason why it may be challenging for us to find the fragrance that is just right for us. So when we received our invitation to attend the launching of what promises to be a spectacular night at one of New York City’s most exquisite restaurant, Buddha-Bar, we could not wait to see how they would pull this off.
On June 21, AROMA360, the leading brand in scent marketing and home fragrance in the U.S., is expanding its product line with the introduction of the Aroma360 Perfume and Body Collection. This exciting development comes after 18 months of extensive research and development, resulting in a range of five proprietary, genderless scents: Blue, Green, Black, Purple, and Red.
The night started with divine signature drinks that were as epic as the space’s decor. The room was filled with some of the industry’s most notable figures such as Winnie Harlow the brand ambassador, Cynthia Bailey, Ty Hunter, Sade Baderinwa, and actress Tra’lynn Husbands, to name a few. The music was riveting and the atmosphere was perfect.
Benzion Aboud, the CEO and Founder of Aroma360, saw the demand for personal perfumes as a natural progression for the brand. “Our clients were already asking us to create fragrances that they could use on their bodies,” explains Aboud. “They trust the quality and expertise of our current products and were eagerly awaiting the launch of our personal fragrance line.”
To help launch this highly anticipated collection, Aroma360 has partnered with renowned supermodel and entrepreneur, Winnie Harlow. Harlow, known for her captivating beauty, confidence, and fearless individuality, perfectly embodies the essence of Aroma360’s new line. By combining their expertise in fragrance creation with Harlow’s influential presence, the brand aims to inspire individuals to express their uniqueness and feel empowered through the scents they wear.
“We are thrilled to welcome Winnie Harlow to the Aroma360 family as our brand ambassador,” said Tyler Prow, Perfume and Body Brand Manager for Aroma360. “Her beauty and exceptional confidence perfectly align with our brand values, making her the ideal partner to introduce our new Perfume and Body line to the world. We believe that fragrance is a powerful form of self-expression, and with Winnie’s support, we aim to empower our customers to choose their color and embrace their true selves through our unique, luxury scents.”
The Aroma360 Perfume and Body Collection marks a significant milestone for the brand, venturing beyond their successful niche in scent marketing and home fragrance. With their commitment to quality and customer satisfaction, Aroma360 has gained a loyal following, making the expansion into personal fragrances a highly anticipated move.
Each fragrance in the collection has been carefully crafted to be genderless, ensuring that everyone can find a scent that resonates with their personal style and preferences. By naming the fragrances after colors, Aroma360 adds an element of creativity and symbolism, inviting individuals to explore the connection between scent and self-expression.
As Aroma360 expands its product range, it continues to prioritize the quality and craftsmanship that have made it a trusted brand in the scent industry. The launch of the Aroma360 Perfume and Body Collection is an exciting step forward, providing customers with new ways to experience the brand’s captivating scents in their everyday lives.
With the support of Winnie Harlow’s partnership, Aroma360 aims to inspire customers to embrace their diversity and individuality, empowering them to make a bold statement through the fragrances they choose. As the brand continues to innovate and evolve, it is poised to make a lasting impact in the world of personal fragrance.
So as we shop for scent let’s put Auro360 on your list.
*All photos courtesy of Rowena Husbands of Blink Of An Eye Photo Productions.
