In Chanel’s goal of world domination—(if they haven’t already dominated), they are bringing newly designed shops to key resort destinations where the glitterati vacation. Holidays bring a more relaxed mood and escape from day-to-day worries and spend more disposable income perfectly poised for a retail hit. With that in mind, Chanel opened 3 new shops at coastal destinations; Mykonos, Greece, Marbella Spain, and a beach cottage-type shop in The Hamptons New York. The shops will carry the Coco Beach collection which includes elegant beach accessories, perfectly stocked for their chic clientele’s seaside activities.
The brand is meeting its customers where they are relaxed and enjoying downtime with family or friends. Each shop is designed with the local color and vibe of the destination so that it seamlessly integrated with the area and offers a one-of-a-kind shopping experience.