Having known Ashunta Sherif-Kendricks for decades, I can say firsthand that her rise in the beauty world is no accident—this two-time Emmy-nominated creative genius is the result of unmatched talent, a relentless work ethic, and unwavering humility. Our journey began when I was a celebrity manicurist. We crossed paths on countless photoshoots, backstage at Fashion Week, and in production studios where artistry met hustle. Watching Ashunta evolve from a determined young artist into a powerhouse entrepreneur and industry icon has been nothing short of inspiring.
Today, Ashunta is more than a celebrity makeup artist—she’s a wife, mother, business owner, and champion for change. With over 25 years of experience, she’s left her signature touch across the spectrum of beauty: from fashion editorials and red carpets to film, Broadway, and television. Her client list reads like a who’s who of Hollywood royalty—Alicia Keys, Zendaya, Taraji P. Henson, Ava DuVernay, Rihanna, Tracee Ellis Ross, and many more.
Her Emmy-nominated work on Empire, where she brought Cookie Lyon to life, and her contributions to Hidden Figures have solidified her place as a transformative figure in beauty. But Ashunta’s influence doesn’t stop with the brushstroke. She’s also an advocate and innovator, using her platform to push for inclusivity and representation in the industry. She has spoken at the White House on DEI panels and worked alongside Senator Butler to push for funding equity for women-owned businesses—cementing her role as a thought leader and changemaker.
At the heart of it all is Ashunta Sheriff Beauty, her clean, vegan, and cruelty-free makeup line designed with everyone in mind. Whether it’s a teen discovering their first lip tint or a seasoned beauty lover looking for high-performance products, Ashunta has created a brand that bridges generations and empowers all. “It is the beauty secrets our mothers pass down that become a part of our rituals for beauty,” she says—a sentiment reflected in every product she crafts.
Here at World Bride Magazine, we can’t help but brag about our sister in beauty. Ashunta is proof that when passion meets purpose, success is inevitable. Her story reminds us that beauty isn’t just skin deep—it’s a powerful tool for storytelling, connection, and legacy.
