Berta’s Beauty Created By The Beauty Industries Top Brand Experts


While the wedding dress tends to be the main focus of the brides on her wedding day.  We simply can’t downplay the importance of her hair and makeup.  Berta knows that all too well.

This season during New York Bridal Fashion Week we hit backstage of her show and got the tea from the industries top artists as they gave us a first-hand look of what really goes on behind the scene of what we see on the runway. This is really where the show is happening–the prep work.


To achieve the perfect bridal beautiful look Stila Cosmetics brought in beauty expert Charlie Riddle is Creative Director and Makeup Artist who has worked in the Beauty Industry over a decade. From a roster of celebrity clientele and serving as a veteran at New York Fashion Week. I have led Creative Direction for various projects that have been recognized and awarded in the industry.


Berta getting touched up by Charlie Riddle using Stila Beauty products. Photo by Ludivine Ludi.


What was the inspiration for the look?

The Inspiration came from Athens Greece- Berta wanted the girls to feel sun-kissed and sultry while keeping everything neutral toned as not to compete with the details of the collection.

What would you recommend that brides focus on when creating their look?  What should they focus on?

I always tell every bride that on the day of the wedding it’s most important that they feel like the best version of themselves. A wedding isn’t always the best time to try trends or switch up your routine. A rehearsal dinner or reception is usually a better time to make a statement with your makeup but to be timeless and effortless always is a win for a ceremony.


Photos by Cedric Klein



“My makeup aesthetic is one that’s simple. Minimal and effortless with maximum impact. By making all women feel like the best version of themselves with a fresh modern approach that feels timeless. ” Charlie Riddle.


All About The Hair



All about the tressHenry de la Paz, of Edward Tricomi one of the industries top hair stylist and his team created the perfectly straight flowing hair with the perfect middle part on every beauty that walked the runway.


What was your inspiration in creating the hair for this show?

Sleek and natural with natural flow with beautiful movement.

What products did you use to execute the looks?

I used Milbon volume mist, Milbon wet shine, Warren Tricomi Paste, and flexible spray.

What advice do you have for brides to achieve the same look?
Advice on hair care for brides is choosing the right product for humidity and hold, if its outdoors, texture spray for natural waves with separation and loved in look. The key to perfect hair is less is more and you can build up.
“Tips for brides for haircare is less is more. And use treatments leading to the day of the wedding. The day before the hair is always best because it has left over products and will hold for an overall perfect look!” Henry de la Plaz.



Be runway ready on your wedding day.