FAUX It!

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Faux eyelashes are a quick beauty fix, and make a great accessory to play up your eyes. Have you ever wondered who created this fabulous beauty trend? The first pair of strip eyelashes were created in 1916 for the film “Intolerance” for actress Seena Owen. The director, D.W. Griffith, wanted her to have lashes “that brushed her cheeks, to make her eyes shine larger than life.” What an eye-opening idea! The first set of strip eyelashes were created by a local wig maker by weaving human hair thru fine gauze… and voila one of the most addictive beauty trends was born.

Fast forward almost a century later, and the lash industry has turned into one of the most lucrative businesses that is here to stay. Faux eyelashes have evolved from a plethora of styles in strips to clusters in a variety of lengths, to customized looks by using individual eyelash extensions. No matter which type of faux lash you choose to use, your results will be stunning. Faux lashes are worn for all types of occasions, from special events to a night out on the town, and on a daily basis.

 

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As a professional makeup artist one occasion that I always suggest the use of faux lashes is for a bride on her big day. They create the illusion of a thicker, fuller lashes, and lush lash line. Selecting the proper style can make your eyes appear brighter, and more awake. This is important especially for photography purposes. Deciding not to wear faux lashes can make your eyes look naked in your pictures. For me they are the icing on the cake and read perfectly on camera. They don’t have to be dramatic or over the top. Even a subtle natural set of faux lashes is enough to play up the eyes. As a professional lash artist my favorite type of faux lashes to suggest are individual eyelash extensions. Individual eyelash extensions are to be applied by a professional only, and are attached to the natural eyelash individually by using a stronger adhesive so that they will last longer. This should be a customized service, and when done correctly by a properly trained lash artist, no one will ever know that you are wearing extensions. It’s a great option for brides, because it creates the look of mascara without the mess. Individual eyelash extensions are resistant to water, heat and cold… meaning you can continue to look and feel fabulous regardless of where you decide to venture to for your honeymoon. Stay tuned to get in-depth information about what individual eyelash extensions are.

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