Bridal week continues in NYC —there is an endless stream of tulle, lace, pearls, and 3D flowers on pristine white dresses shown at the most significant New York addresses; museums, dance theatres, hotels and even “WE Work” spaces.
First stop today, The London Tower hotel where bridal brands gather to show theirs to press and buyers. Ballgown clad ingenues litter the lobby, some modeling and others taking an Instagram break.
I’m due to see an evening wear designer from Toronto, Canada who is just stepping into the bridal market after much success in other categories. The name is Serge Jevaguine—his focus is on couture details, hand sewn embellishment and exquisite construction. No detail is too small to make perfect. There were unusual brocades, strategically placed chantilly lace, capes that transform to hoods and more. This designer is one to watch.
On to The Plaza Hotel where I’ll hit the trifecta and get it done all at once. Bridal gown designer, Cristina Ottaviano, ethically sourced jewelry designer, Alexandra Mor, and a Parisian veil brand, Monviel. The gold filigree carpet led to the penthouse and a nicely appointed room. The lovely brides were adorned with all three brands and each looked stunning.
Next, on the schedule, the garment district to see Gustavo Cadile at his showroom. He is an evening wear designer who also designs the most ravishing bridal. Actually, he designed my favorite gown of the day. I can’t describe why, because my bridal aesthetic leans towards the simple. But this one with flowers, feathers, and beading somehow caught my eye. Sounds awful but yes! Was my fav.
Last but definitely not least, Canadian and veteran bridal designer, Ines Di Santo’s gowns took my breath away. One was more stunning than the next. Her Jewel Box Collection tops the upper level of $10,000 to $15,000 per gown but I couldn’t see a difference compared to her normal collection. To my eye, they were all exquisitely appointed with couture embellishments and were beyond grand. Some dresses had old fashioned “cage underskirts” which kept the pouf quotient pretty high. And the buttercream cupcakes didn’t hurt the experience.
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