The reality is not all photographers are equal–in talent, style or in budget. But when you find the right ones you just know it. After working in the fashion industry with some of the industries top photographers in the world– I’m about to name drop. Annie Leibovitz, Peter Lindberg, Patrick Demarchelier, Mario Sorrenti, Mario Testino, Albert Watson, Marc Baptiste, Roberto Ligresti and the famous Alexi Lubomirski who is now famously known to the general market as the legend who shot the Royal wedding of Meghan Markle and Prince Harry.
So if you were to ask any of these great photographers if they shoot weddings– more than likely they will tell you no. Why because being a wedding photographer involves a whole different set of rules. Being a fashion, beauty and portrait photographer for a publication is a photographers dream.
When one of these photographers shoot a wedding–if you’re fortunate enough to get them. It is not about the party. It is about the moment. The storytelling process of the occasion. They are there to capture the moment. Tell your story. Envoke feelings in others that were not present and create a poetic moment.
Up until the day, there is a full production, shot lists, makeup–hair and styling. They manage this like a full on magazine, or film production.
Not all wedding photographers can make the transition from wedding photography to fashion–there are few exceptions.
But can a fashion photographer make the transition to weddings? Some do. And when it happens it is pure poetry. We caught up with one and we are so proud to share with you the must know information that will make you book immediately.
What is the typical process of hiring you: For me, it is essential that my client really like my work. If the conversation starts with “how much”, I know it won’t work. Most of the brides that booked me, called mostly like “I love your work and want you to be my photographer”. Well and from this point it’s easy. Consultation (in person, Skype or phone call), contract, deposit and I’m theirs.
Over the past several years, Myrdith Leon-McCormack has evolved from one of the nation’s most successful Celebrity Manicurist, represented by Factory Downtown, to one of the most sought after branding experts with her firm MLM Represents as well as a Huffington Post blogger.
Leon-McCormack, founder of MLM Represents, oversees all practice areas and is involved in providing strategic direction to select clients. Her particular area of expertise is advising clients on how to best leverage their brand as an asset to serve as a powerful leadership tool and drive their business performance.
Leon-McCormack’s innovative strategies to connect consumers more effectively by associating them with the world’s most influential celebrities, musicians, arts, film and personalities has been part of her incredible success to collaborating with some of the industry’s most influential people in the world of the arts, music, and film. MLM Represents client list includes: Isaiah Washington, Sheryl Lee Ralph, Lois Samuels–the Vessel, and Justin Davis. Her new business has afforded her the opportunity to travel the world to wonderful destinations such as Egypt, Qatar, Dubai, London, France, Ireland, to name a few.
Leon-McCormack’s creative vision and strong knowledge of the entertainment and arts has created yet another venture with the weekly radio show, “Keep It Moving” with Marsha Jews on WEAA 88.9 FM, a national public radio station, as Executive Entertainment Producer.
As the Editorial Director of World Bride Magazine (WBM), she drives the magazine into the 21st century, where visions of people of color are seen in a more positive and progressive direction.