It brings me great pride to write this piece on a young woman I have come to respect as a human being, artists, and businesswoman, Sashanie Grey. Grey came to me as a manicurist during my time producing shows and leading manicuring teams during NYFW and Miami Fashion Week Swim. She was one of the best artists that worked under my direction and later leading my shows.
Sashanie Grey was completely in tune with the needs of her customers and committed to giving them quality services.
So it was not shock to me when she told me she had created her own line of products and was astute enough to launch it during the lockdown when no one could receive manicure & pedicure services.
During a time when human contact was limited to those within your household. No matter how bad you needed a manicure unless your manicurist was the relative that lived with you, no way were you going to be serviced. Her clients sought her out and some were probably willing to risk health to receive a service. She being the professional that she was immediately offered clients private sessions teaching them how to service themselves and quickly release the products that would enable her clients to care for their nails in the comfort and safety of their homes.
Sashanie continues to be available for private sessions when called upon, but she is also available for virtual coaching for DIY.
So I had the luxury of obtaining some of the beautiful steel products and they are well worth the investment. If you didn’t know a great manicure begins with the right tool and right professional.
Over the past several years, Myrdith Leon-McCormack has evolved from one of the nation’s most successful Celebrity Manicurist, represented by Factory Downtown, to one of the most sought after branding experts with her firm MLM Represents as well as a Huffington Post blogger.
Leon-McCormack, founder of MLM Represents, oversees all practice areas and is involved in providing strategic direction to select clients. Her particular area of expertise is advising clients on how to best leverage their brand as an asset to serve as a powerful leadership tool and drive their business performance.
Leon-McCormack’s innovative strategies to connect consumers more effectively by associating them with the world’s most influential celebrities, musicians, arts, film and personalities has been part of her incredible success to collaborating with some of the industry’s most influential people in the world of the arts, music, and film. MLM Represents client list includes: Isaiah Washington, Sheryl Lee Ralph, Lois Samuels–the Vessel, and Justin Davis. Her new business has afforded her the opportunity to travel the world to wonderful destinations such as Egypt, Qatar, Dubai, London, France, Ireland, to name a few.
Leon-McCormack’s creative vision and strong knowledge of the entertainment and arts has created yet another venture with the weekly radio show, “Keep It Moving” with Marsha Jews on WEAA 88.9 FM, a national public radio station, as Executive Entertainment Producer.
As the Editorial Director of World Bride Magazine (WBM), she drives the magazine into the 21st century, where visions of people of color are seen in a more positive and progressive direction.