“American women have long been told that the average size is 14. Wrong! It’s actually a size 16, reveals a study in the International Journal of Fashion Design, Technology and Education that sheds a major light on how retailers view the term “average.'” According to an article written by Today Show blog platform.
For some, this may be shocking but if we all take a look around, women have curves, and they are also getting married. As they start the process of dress shopping the challenge begins and for many of them, the stress begins.
We must understand that inclusion is not only about skin tone, but it must include body shape. We can no longer ignore those important components.
A bride shouldn’t have to hear she can’t try on a dress because the retailer simply is not equipped to accommodate her. On an episode of one of my favorite show, This Is US Kate, played by Christine Michelle “Chrissy” Metz, addresses the topic of weight. It shared the basic fear of going into a store and not being able to try on a dress because they won’t have her size. This is real. Women around the country are faced with this problem constantly.
In my research, I have found that women are willing to pay anything for what they want, especially when it comes to their wedding.
So we went on a mission to find what boutique are addressing these critical issues for the consumer and we landed back in the fashion mecca New York City and in the heart of the Garment District sits Designer Loft NYC ready to serve any woman that walks into their store.
The owner Liz Sallessie has made it her mission to encourage all her designers to please include dress sizes above a 14. She makes it her point to have gowns in her boutique that range from 2 to 22. This enables the brides the comfortability to know they can at least try a few options to get an idea of fit while they decide on style and fabric explains Sellassie.
Now that is a smart businesswoman. And her customer service is stellar. From the moment you walk through the door, COVID-19 protocol is followed and the star treatment begins.
Designer Lofts works with international designers that are committed to serving all women.
Some of Designer Lofts real brides wearing their beautiful gowns to fit their curves.
Join us and listen to the conversation with Liz Sellassie and then book your appointment and tell them World Bride Magazine sent you. No pressure, no disappointment in not being able to at least try on a few dresses.