Some men have always been modest about their accessories. They may have three major items that complete their look when it comes to jewelry– their wedding band, maybe a necklace that has some sort of sentimental value, and a watch. A watch for a man is not necessarily for telling time–but it is a statement piece. So for many men that invest in a timepiece, brand quality matters. So, we at WBM want to reintroduce you to a brand with a sustainable history in the watch-making industry, Tissot.
Tissot remains at the top of the watch-making industry in this digitized age. They remain attentive to the evolution of society and continue to be the leaders of innovation in the watchmaking industry.
Father and son duo Charles- Felicien & Charle-Emile Tissot founded Tissot in Le Locle, in the Swiss Jura Mountains. The town was essentially a watch-making destination employing at least fifty percent of its population, leading them to create a watch school. Talk about giving back to your community, setting the stage for it to become a globally recognized brand even with the modernization of society throughout time.
While many Swiss makers were shutting down because of the arrival of electronic watches, Tissot continued. They evolved with the times working with The Swatch Group, the number watch manufacturer in the world, restoring Tissot to its rightful place as a forerunner–focusing on quality with an innovative design based on the Swiss watchmaking tradition making it the brand that sells the most watches in the world.
Therefore, as you young grooms look for your timepieces, we are sure you will appreciate this fine brand’s diverse, classy, and sustainable history.
Over the past several years, Myrdith Leon-McCormack has evolved from one of the nation’s most successful Celebrity Manicurist, represented by Factory Downtown, to one of the most sought after branding experts with her firm MLM Represents as well as a Huffington Post blogger.
Leon-McCormack, founder of MLM Represents, oversees all practice areas and is involved in providing strategic direction to select clients. Her particular area of expertise is advising clients on how to best leverage their brand as an asset to serve as a powerful leadership tool and drive their business performance.
Leon-McCormack’s innovative strategies to connect consumers more effectively by associating them with the world’s most influential celebrities, musicians, arts, film and personalities has been part of her incredible success to collaborating with some of the industry’s most influential people in the world of the arts, music, and film. MLM Represents client list includes: Isaiah Washington, Sheryl Lee Ralph, Lois Samuels–the Vessel, and Justin Davis. Her new business has afforded her the opportunity to travel the world to wonderful destinations such as Egypt, Qatar, Dubai, London, France, Ireland, to name a few.
Leon-McCormack’s creative vision and strong knowledge of the entertainment and arts has created yet another venture with the weekly radio show, “Keep It Moving” with Marsha Jews on WEAA 88.9 FM, a national public radio station, as Executive Entertainment Producer.
As the Editorial Director of World Bride Magazine (WBM), she drives the magazine into the 21st century, where visions of people of color are seen in a more positive and progressive direction.
