Some men have always been modest about their accessories. They may have three major items that complete their look when it comes to jewelry– their wedding band, maybe a necklace that has some sort of sentimental value, and a watch. A watch for a man is not necessarily for telling time–but it is a statement piece. So for many men that invest in a timepiece, brand quality matters. So, we at WBM want to reintroduce you to a brand with a sustainable history in the watch-making industry, Tissot.
Tissot remains at the top of the watch-making industry in this digitized age. They remain attentive to the evolution of society and continue to be the leaders of innovation in the watchmaking industry.
Father and son duo Charles- Felicien & Charle-Emile Tissot founded Tissot in Le Locle, in the Swiss Jura Mountains. The town was essentially a watch-making destination employing at least fifty percent of its population, leading them to create a watch school. Talk about giving back to your community, setting the stage for it to become a globally recognized brand even with the modernization of society throughout time.
While many Swiss makers were shutting down because of the arrival of electronic watches, Tissot continued. They evolved with the times working with The Swatch Group, the number watch manufacturer in the world, restoring Tissot to its rightful place as a forerunner–focusing on quality with an innovative design based on the Swiss watchmaking tradition making it the brand that sells the most watches in the world.
Therefore, as you young grooms look for your timepieces, we are sure you will appreciate this fine brand’s diverse, classy, and sustainable history.