Nour Al Dhahri, the creative director and owner of the eponymous luxury brand, showcased her collection at Riyadh Fashion Week, marking a significant milestone in her fashion journey. Starting in 2013 under the name of Nour Abaya, Al Dhahri’s evolution in the industry has been nothing short of remarkable.
The designer draws inspiration from a diverse audience, adapting her creativity to the seasons and stages of her own life. Her focus on strong, independent women seeking timeless elegance over fleeting trends has become a signature element of her brand. Al Dhahri passionately views fashion as a means of expressing creativity, describing it as an expansive and limitless field that allows her to bring a modern voice to traditional elements.
The Riyadh Fashion Week event provided a global platform for Nour Al Dhahri’s brand, marking their first major international showcase. While having participated in Paris Fashion Week for commercial reasons, this opportunity allowed them to display the full extent of their capabilities to a broader audience. The invaluable feedback received from the press, public, and influencers has undoubtedly contributed to the brand’s growth.
Nour Al Dhahri’s designs, which focus on practical women exuding power, elegance, and perfection through simplicity, are available for purchase at prominent retailers such as Ounass.com, Harvey Nichols Riyadh, Harvey Nichols Doha, and Mira y Mano, in addition to their website. Looking ahead, the brand is in the planning stages of introducing a men’s line and expanding their range of materials, ensuring a continued evolution in the world of luxury fashion.