Winter weddings, often saturated with holiday cheer, are magical. Still, they have their own set of challenges, particularly when deciding what to wear. The goal is to look sharp, feel comfortable, and (of course) stay warm.
Not Just For Pjs & Lumberjacks
A thickly woven textile typically crafted from wool or wool blends, flannel lends itself to impeccable tailoring. It provides insulation without sacrificing style and its napped appearance practically begs to be caressed. Unlike cotton or linen, flannel is best suited for cooler temperatures, ensuring that grooms remain comfortable during outdoor photo sessions or in airy venues. Further, it’s available in a variety of weights and finishes, making it versatile enough for both formal and semi-formal settings.
Finding the Right Flannel
#1. Albert
This double-breasted suit from UK clothier, Albert, is white-hot and perfectly unconventional! The color offers a modern twist on traditional groomswear, while the structure of the jacket creates a sharp silhouette. Add a turtleneck for grooms aiming for effortless cool, with matte black dress boots to complete the look. To accessorize, have a little fun with your pocket square, but not too much.

#2. Studio Suits
Brown is often underrated, but certainly not regarding this Studio Suits option. A seamless pair with natural elements like wood and foliage, earth tones are bubbling, especially for couples planning rustic or outdoor ceremonies. This bark-hued, single-breasted herringbone suit proves why—it’s refined, and simply irresistible. A crisp white shirt and dark chocolate tie are the perfect complements. Add a burnt orange or burgundy pocket square to infuse just the right amount of color.

#3. Rives Paris
On its surface, this grey Rives double-breasted suit is elegant, but the silhouette of its trousers defies tradition and sets it apart. The cropped, tapered leg, subtle in its execution, is the perfect jolt to push this suit into more modern territory. The color is hyper-versatile—both for your wedding day and after—and the clean lines created by the weight of the textile are Bond-worthy. While a pale blue shirt, matching grey tie, and polished black loafers are strong styling choices, grey suits are great canvases, so don’t be afraid to experiment!

#4. Proper Cloth
When the ceremony calls for a tuxedo, Proper Cloth has got us covered. This nickel-hued option, crafted of premium Vitale Barberis Canonico wool, combines classic elegance with seasonal practicality. The black satin lapel contrasts beautifully, culminating in an aesthetic which is both familiar and refreshing, unique and distinguished. To finish the look, little is required here: a crisp white shirt, black bowtie, and velvet loafers will strike the right balance.
Pro-Tips
Get the Fit Right – Flannel is thick, so impeccable tailoring is essential to avoid any unwanted visual bulk. A good tailor can ensure the suit hugs all the right places.
Layer It Up – Add a vest for added style and warmth.
Texturize – Texture is king. Think velvet bowties, leather gloves, or a cozy cashmere scarf to elevate the look.
Winter weddings are imbued with seasonal magic—and the groom’s ensemble should reflect that, while also keeping Jack Frost at bay. Flannel, when well tailored, is incredibly striking, visually interesting, and perfect for highlighting the best-dressed guy in the room—because, let’s face it, that’s exactly what every groom deserves on his big day.