From April 14th to 17th, Sì Sposaitalia Collezioni returned to Milan at Allianz MiCo, the internationally renowned event in the bridal segment. It was a long weekend that involved leading ambassadors of Italian style and the most important business players, alongside industry professionals and top buyers from all around the world.
On the other hand, there were many innovations in an event that increasingly serves as a showcase for the bridal sector and a creative hub with an international vocation. Since its inception, it has been highly anticipated. Its format, increasingly tailored to the needs of companies, welcomed 200 carefully selected brands by Sì Sposaitalia Collezioni, chosen for the variety and uniqueness of their proposals, which guarantee an excellent experience.
The spotlight was on CHIARA BONI La Petite Robe, which for the first time showcased its new collection “White,” characterized by timeless and versatile elegance dedicated to the wedding day. There was also a dedicated area to host the preview of their collection and the special installation “Light will dress the future”: a gown entirely created with Dreamlux fabric by Chiara Boni and Alessia Galimberti, inspired by the Northern Lights.
Chiara Boni’s participation in Sì SposaItalia Collezioni emphasized the synergistic dialogue with the fashion world, which increasingly characterizes the event. This was evident in the rich panel of fashion shows that featured the 2024 collections of many top players, including Elisabetta Polignano, Mysecret Sposa, Michela Ferriero, Chiara Boni WHITE, Emiliano Bengasi Couturier, Julia Kontogruni, Dovita, Rara Avis, brands from the Global Bridal House group, Kigili, Musani Couture, Amelia Casablanca, Andrea Versali, the collective Made in Sicily, and last but not least the Spain Fashion (Higar Novias, Lexus, Tina Valerdi, Alma Couture).
Michela Ferriero set a new Guinness World Record for the wedding dress with the highest number of hand-sewn Swarovski crystals. Over 50,000, to be exact, 50,890 crystals that illuminated the centerpiece of the 2024 bridal collection, “Enchanté.” Michela Ferriero, the designer, received the award on the Sì Sposaitalia runway, accompanied by her husband and CEO of the company, Lorenzo Albanese.
Among the notable off-site events was the event by Le Fate Milano. Sarah and Corinna presented their new collection, Crystal Collection, which showcased avant-garde and feminine women who embrace lightness and delicacy. The showcased models ranged from the romanticism of floral embroidery to innovative puffed sleeves and ethereal capes. The designers also presented “La Natural Choice,” a collection dedicated to nature and love for nature, using sustainable fabrics, with the floral element being the absolute protagonist, studied in collaboration with Alessandra Broggiato. Samanthakhan Tihsler presented a line of contemporary bridal gowns with a strong focus on environmental sustainability and social impact in the production process, using fabrics of natural and organic origin or from a circular economy system.
Among the bridal trends for 2024 were the overdressed style with balloon sleeves, shiny ruffles, exaggerated volumes, infinite stoles, and dramatic trains. The spotlight was on theatrical, extravagant, and regal gowns that confidently held the stage without any shyness. Corsets, which had been absent for a while, made a mark by shaping and accentuating a body that has no intention of hiding. Second-skin garments have forcefully resurfaced, taking advantage of a still-strong sexy trend.
Nordic Emotion, a wind blowing from the North, so fresh so clean, brings forth positive thoughts and a serene, clean aesthetic, attentive to the suggestions of nature and therefore also to sustainable content. Lace can thus “lighten up” and encounter the seduction of silk satin, but it is also the sound suggestions that define this “arctic” trend, such as the rustle of a satin train.