When Giovanni Vaccaro, co-founder of Glamsquad, first picked up a pair of scissors, he wasn’t just cutting hair—he was transforming lives. As a young stylist, he witnessed how a simple trim ot style could shift energy, lift shoulders, and empower clients to leave the salon standing taller. “We have that capability as hair stylists,” Vaccaro reflected. “It’s not just about the hair, it’s about confidence.”
For over a decade, Vaccaro thrived at the top of the salon world, styling at some of the country’s most prestigious names, including the iconic Frédéric Fekkai. Clients adored the results and glamorous experience but often asked, “Can you come to my house before work?” That spark of curiosity, blending luxury with convenience, ignited the idea for Glamsquad.
Launched in New York in 2014, Glamsquad was ahead of its time. With services like Uber and Rent the Runway revolutionizing industries, beauty had no on-demand option. Vaccaro and his co-founders left the comfort of the salon world for the unknown of entrepreneurship. Their mission was clear: make high-quality, professional beauty accessible anywhere.
Today, more than a decade later, Glamsquad has expanded into 15 cities across the U.S. and employs over 2,000 beauty professionals. Each stylist, nail technician, and makeup artist undergoes a rigorous vetting process—portfolio reviews, demo sessions, background checks, and character assessments. On average, their talent pool boasts over seven years of experience. It’s this unmatched level of consistency and care that has cemented Glamsquad as a leader in on-demand beauty.
While the company services everything from red carpet events to everyday glam, its fastest-growing sector is bridal. “It’s the most important day of someone’s life, and they’re trusting us with that moment,” Vaccaro shared with a mix of pride and humility. Bridal clients receive a concierge-level experience—from a personalized trial with the exact professional booked for their wedding day to the option of even adding last-minute services the night before.
The Glamsquad team understands that modern brides aren’t bound by traditional standards. Some may want natural, no-makeup looks; others may opt for bold, fashion-forward glam. Their pros are trained to honor every skin tone, hair texture, and personal vision. “It’s about helping a bride look like the best version of themselves, while also recognizing themselves in the mirror,” Vaccaro explained.
On the backend, the company uses sophisticated technology, including AI, to thoughtfully match all clients with the perfect pro. Yet Vaccaro emphasizes the human touch is never lost, especially for the bridal sector of the business: “Bridal is very high-touch. We hold your hand through every step, personally.” We want there to always be a real person on the other end for our brides. With thousands of bridal services performed each year, Glamsquad has become one of the most trusted names in the industry.
Partnerships with brands like Olaplex, Shark Beauty, Rare Beauty, and Ulta MD elevate both Glamsquad’s professionals and their clients. These collaborations fuel education, kit development, and masterclasses, ensuring stylists stay at the forefront of beauty innovation.
From everyday confidence to milestone celebrations, Glamsquad has become more than a service. It’s a movement redefining how beauty fits into our lives. For brides, that means a stress-free, personalization to feeling their best on their wedding day. As Vaccaro puts it, “We’re not just providing beauty, we’re delivering peace of mind.”
