Lancôme: The Brand of Women

Since its founding in 1935, Lancôme has become the #1 brand in women’s selective cosmetics – creating innovative and effective skincare, makeup, and fragrance products for over 80 years. Over my career as a professional makeup artist, I have personally enjoyed using a number of Lancôme products on photo shoots – including their legendary Dual Finish Press Powder and Hypnose Drama Mascara. In preparation for a cosmetic beauty campaign for World Bride Magazine, I was delighted to receive a number of astounding gifts sent from Lancôme – products of the highest quality that I absolutely recommend to women of all ages and ethnicities who believe in sustaining beauty. The entire line by Lancôme is refreshingly effective – however, these 3 products in particular stand out successfully from the rest:


1) Hypnôse Drama Waterproof MascaraOne of Lancôme’s legendary products. This is my go-to for bridal makeup. The waterproof version not only has a 24-hour long-lasting hold, but also maintains the curl of the lash long after using a lash curler. Lancôme’s Texturizing Complex formula differentiates it from other mascara brands – comprised with highly saturated waxes, vitamin B5, and an intense black pigment to ensure a beautifully long-lasting look. Maximize the results of this mascara by using Lancôme CILS Booster XL Vitamin-Infused Mascara Primer prior to applying Hypnôse Drama Waterproof Mascara.


2) Teint Idole Ultra Makeup StickI love this product for its versatility, long-lasting effects, and cosmetic oil-absorbing properties. It applies seamlessly and works effectively as a foundation, concealer, and contour. The product is buildable for whatever coverage you desire and is even compatible for those with sensitive skin. Lastly, I love this product for one of its key ingredients: Broad Spectrum SPF 21 Sunscreen – a major component in aging prevention.


3) La Base L’Absolu RougeRegardless of the lipstick you choose to wear, this lip base is astounding. As part of Lancôme’s Advanced Replenishing & Reshaping Lipcolor Pro-Xylane™ lipstick line, it is rich with cosmeceutical properties that restore moisture to the lips, keep the lips hydrated, and safeguard against environmental damage. Many of my clients adore La Base L’Absolu Rouge for its velvety feel prior to applying lip liner or lipstick. This is a Lancôme must-have product.


Austen Parker

Austen Parker is a professional makeup artist with a diverse creative and academic background – holding a degree in entrepreneurship and advanced business analysis with additional studies in fine art, art history, and pre-med/cosmetic dermatology.

His passion for makeup combined with a strong understanding of science, skincare and facial anatomy gives him a unique perspective on makeup application – including color placement, blending, and the knowledge of unique melanin patterns – bringing a scientific edge to his artistry. His work includes international fashion & beauty editorials, advertising, corporate & editorial portraiture, television, runway, and destination weddings.

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