Soul by Amal Ameen, a luxury fragrance brand, brought its newest scent to the American market on February 14, 2023. This exclusive introduction was made during the New York Fashion Week (NYFW) small business gifting suite, brought to you by Height Magazine, World Bride Magazine, and Sharp Magazine Middle East, hosted by supermodel DJ Smith of Wilhelmina Models at the luxurious Manhattan Manor in the heart of Manhattan. The fragrance received an overwhelmingly positive response from attendees and industry experts.
Soul is a creation of Amal Ameen, a businesswoman and a respected icon with an impressive history in the creative fields of Fashion, Art, Interior Design, and Beauty. Soul is a unisex fragrance that exudes confidence, sophistication, and warmth. The scent is a perfect blend of floral and woody notes that evoke a sense of relaxation and comfort. The fragrance opens with top notes of bergamot and black pepper, followed by heart notes of jasmine, lily-of-the-valley, and rose. The base notes include patchouli, sandalwood, and musk, creating a long-lasting, captivating fragrance.
The introduction of Soul at NYFW was a significant event for Amal Ameen as it marked the brand’s entry into the American market. The small business gifting suite was the perfect platform for the brand to showcase its product and attract potential customers. The exhibit brought together top industry experts, buyers, and influencers from various sectors, including fashion, beauty, and lifestyle.
The attendees were eager to sample the new fragrance and were impressed with the scent’s quality and uniqueness. The brand’s team members were on hand to explain the inspiration behind the fragrance and the meticulous process of creating the final product. The attendees appreciated the transparency and authenticity of the brand, which enhanced their overall experience.
The fragrance received praise from guests at the small business gifting suite and notable industry experts who shared their thoughts on social media. Fashion and beauty influencers posted photos and videos of the fragrance, praising its lasting quality, alluring scent, and elegant packaging. The bottle is cushioned with foam, has a white and black composition inspired by piano keys and music notes, and comes in a limited-edition velvet black box. The package hosts a screen inside where the story of Soul is displayed.
The fragrance was hailed as “One of the best scents I have experienced in a long time.“ by certified fragrance specialist and beauty expert Elle Taylor. The brand’s commitment to using sustainable ingredients is a practice appreciated by its audience and lends itself to why the scent has a sweet, natural allure. My personal testament happened when I happened to spritz myself, and a few hours later, my 6-year-old son Beau came for his usual hug, says “wow, Mommy, you smell nice; what is that? I haven’t smelled it before.” It was then I realized the scent was still detectable, and although it settled so warm and comfortably faint to me, he smelled something fresh, unique, and pleasing.
Amal Ameen’s fragrance Soul made a strong impression at New York Fashion Week. The unisex fragrance’s unique scent, quality, and sustainable ingredients attracted the attention of industry experts, buyers, and influencers, leading to a positive response from the American market. The brand’s transparency and authenticity were appreciated by attendees and received coverage from various media outlets. Soul is undoubtedly a fragrance to watch out for in the American market. Soul is available in a 100 ml bottle and retails for $413.
Worldbride magazine continues to procure brands and companies that are aligned with our core values and yours. We are proud of vetting the highest quality products we source worldwide and bringing them right to your line of sight. For more information on Amal Ameen’s Soul parfum, visit Amal Ameen Beauty . As you explore the brand’s Instagram, do mention Worldbride magazine.
