From ancient techniques and revealed secrets…Embroidery Art!

For every megatrend, there is another that is completely the opposite.

A couple of weeks ago I was writing about the possibility of celebrating digital weddings in the metaverse. Now, I am going to write about an artisan and an old embroidery technique. She is an artist and a couture embroiderer who brought back to life this old French embroidery technique called; Lunéville.

Corina Rosello is a 24 hours a day artist. She is Graphic designer by profession, art director, brand stylist and haute couture embroiderer. How does she do it all? Simple, one step at a time.

She discovered the Lunéville embroidery technique several years ago, and started learning with different teachers and professionals until she mastered it. Today she is required by renowned designers such as Teresa Helbig and Ze Garcia to embroider their garments or to order exclusive accessory collections for their brands. 

Part of her work is currently exhibited at the emblematic HOTEL CASA FUSTER and SANTA EULALIA in Barcelona


As it is stated on her website Lunéville embroidery is a French handcrafted technique that has been used since the 19th century on Haute Couture dresses and accessories.

It is characterized by embroidering with different types of rhinestones, ribbons, pearls, sequins and feathers by using a hook needle called «Lunéville needle» therefore,iIt is a work of complexity that requires great patience, precision and meticulousness.

The fabrics on which embroidery is done, are natural silk organza, velvets, chiffons, tulles and silks, with silk, cotton, gold and silver threads. It creates unique pieces of luxury, of marvelous designs, unimaginable elegance and exquisitely elaborated.

You may find these embroideries in the designs of renowned Haute Couture houses such as Chanel, Dior, Elie Saab, Del Pozo, Yves Saint Laurent, Gaultier, Ralph & Russo, Valentino, Versace, Georges Hobeika, Mischka Aoki, Zuhair Murad ….

The interview

For this interview, I had the privilege of visiting her showroom for an entire afternoon. I must admit, I had never seen something so perfect and harmonious in my life!. Even the pins were organized by color!! At all times you could breathe harmony, aesthetics and peace. She has each crystal and thread classified by size, shape and color. Anyone can tell that her work is the absolute reflection of her entire world.

So Corina, please tell us what part of your job do you enjoy the most?

C.R. My life is based on creativity. Design, art and fashion are my passion. My job as an at director has taught me about history, beauty, fashion, crafts, and so many other things that have enriched me. Nowaday I can translate this knowledge into designs. IThink that now, I can say that “I am a creative person, with an artisan soul”.

What did you feel the first time a renowned designer made his first order? 

C.R. At that moment I realized that I was doing a good job. It is an honor to have the possibility of working with prestigious designers of different styles and share projects together.

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Bag design by Ze Garcia. Embroidery with czech crystal in different colors. Evening bag handmade with Lunéville Haute Couture crochet technique on natural silk organza with Crystals. The bag is handmade in high quality 100% leather on the outside and inside.

How does it make you feel to have your pieces exhibited in a place like the Hotel Casa Fuster?

C.R. It’s a privilege to have my designs in the only modernist architecture hotel in Barcelona. I even designed an exclusive bag called “Lady Fuster ” which is inspired by the chapiter, the wrought iron of the balconies and the five-petal modernist flowers. It is made of onyx, pearls and glass. It is a piece of art but you can wear it.

Corina, I would like to know, after so many achievements, what challenges do you have for the future. And what do you foresee accomplishing in the next years?

C.R. I still have many challenges, I am permanently thinking about new ideas and I hope to be able to do them little by little.

Where can we buy your designs?

C.R. They are available on my website and anyone can request custom designs according to their taste and style; but I want my exclusive models to be in specific spots in different countries. Each design will only be sold at that place and it will not be anywhere else. Such as the Lady Fuster bag.

The next step will be to work with top-level precious stones such as emeralds, topazes, diamonds, Tahitian pearls. “Creativity has no end”

Corina Rosello
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